The society in which we live creates the constant need to have specialist gurus for us in different topics. We are now no longer surprised that someone says they have a "coach" for something. Nor that they recommend a “community manager” for your new venture. Or for your wedding, your best friend has hired a “wedding planner”. And much less that famous Hollywood actresses depend on a “personal shopper”, a “personal trainer” & whatever other Anglicism we can think of.

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